Rather than making traditional marketing strategies a top priority, we consciously choose options that will have less environmental impact. Waphyto digitizes our promotional materials whenever possible, saving great quantities of paper products. We are working to discontinue free shopping bags and provide eco-friendly bags for free at all our stores. Additionally, we work with TerraCycle to collect used containers.
We actively use PCR (recycled plastic) for all our containers, and are committed to using even less plastic in the future. Our boxes are made of recycled paper from plant residue with labels that are FSC-certified and we use vegetable inks (soybean for the printing of all packaging text) as a key strategy to reducing waste.
Waphyto is a brand that strives to synchronize our production efforts without disrupting the ecosystems of our natural world.
We are committed to transparency, clearly listing the contents and traceability of our products. We have established fair trade relationships with producers of our raw materials, thus ensuring reasonable prices for their materials and supporting the sustainable improvement of their daily lives.
As a female-owned brand, Waphyto believes in providing a voice for women. We believe in a world of equality, positivity and continued awareness for social issues affecting women today.
Through her charitable work Atsuko Morita has supported numerous women's organizations that improve the quality of women’s lives and help them to become more empowered. Looking to the future, Waphyto is committed to creating a world of equality, positivity as well as raising awareness for social issues related to women.
Elemental - Environmental - Ethical - Empowerment
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